Reselling SD-WAN is the same as reselling technologies like Desktop as a Service or Firewall as a Service. The standard approach is to partner with a traditional vendor and offer their branded solution bundled with your services. In this scenario, you must play by the vendor’s rules every step of the way and have little control over their software margins.
An alternative approach to reselling SD-WAN is to adopt a cutting-edge solution like Multapplied’s white-label SD-WAN — and make your own rules as you go along. In this way, you will produce significantly higher margins and, since you own and control the solution, you can deliver a superior service to your customers.
5 Reasons to Resell White-Label SD-WAN
Building your own branded portfolio of services helps you create a reputation as an expert advisor and one-stop-shop. White-label solutions help you do that without reinventing the wheel. Rather than reselling someone else’s SD-WAN, you can completely package a white-label SD-WAN solution to sell as your own and glean five key benefits:
1. Leverage Multi-Tenant Spaces
Most SD-WAN vendors don’t allow you to set your own policies and configurations when deploying their software.
Turnium is different. It offers multi-tenant spaces that enable you to compartmentalize aggregators, aggregated links, users, and other resources into groups. Each one of your customers can have their own IP subnet assignments, private WAN settings, and user interface branding options.
In other words, you and your customers have total flexibility and control over the SD-WAN deployment.
“Turnium has allowed us to have our own space — we use our own aggregators and are able to have full control over the entire SD-WAN process. Overall it’s an incredible partnership that we’ve got in place.”
— Bret Childers, COO at SOCS Wireless (ISP)
2. Sell Your Own SD-WAN
SD-WAN vendors aren’t lining up to promote your company, so why should you give them free advertising by selling their brand? Plus, when you’re reselling a vendor’s product, it’s hard to differentiate from the competition. The next time your customer receives an email with a special offer on the vendor’s product, you’ll end up competing on price and driving down your margins.
When you partner with Turnium, you don’t have to sacrifice your own brand to sell SD-WAN. Since the solution is based on white-label SD-WAN, your customers will be less inclined to do a cost comparison because your service isn’t a commodity to be bought at the cheapest price — it’s a solution they’ve invested into.
With Turnium, you purchase a core software license and install our software in your data center, virtual machines, or cloud instances. Your customers can then opt to receive either a white box or virtual CPE, depending on their preference.
You have full control and ownership of your network infrastructure right to the customer edge. And if you’re providing managed services, you’ll be able to control the quality of service and connectivity from your data center through the last mile connectivity into the customer LAN.
Most importantly, it will be your service and your SD-WAN solution that the customer will see, not Turnium’s. We’ll serve as a silent partner, and you can take all the credit.
3. Leverage Your Own Infrastructure
Your company has put a great deal of time, effort, and money into building a strong infrastructure. You shouldn’t have to rely on someone else’s when distributing SD-WAN.
With Turnium’s white-label SD-WAN, you can use the assets you’ve already invested in. You will have full control over what data comes through your data center, as well as how you process and prioritize traffic.
“Turnium was the only SD-WAN vendor we looked at that gave us the license to run everything on our own infrastructure and equipment. It was the right fit, I didn’t bother considering another vendor.”
— Alex Ball, VP at QX.Net (ISP)
4. Customize SD-WAN
As a service provider, you need the ability to build and deploy SD-WAN services that can meet the specific needs of your customers. No two networks are alike so flexibility is a critical success factor.
Turnium allows service providers to determine the exact level and type of firmware that they want to deploy — be it a separate device at a customer site, virtualized on a CPE, or a single cloud deployment above a private WAN. You have the ability to determine what works best.
5. Charge What (And How) You Want
With Turnium’s white-label SD-WAN, service providers have the ability to decide how much they want to charge.
Our pricing model is designed for your profitability.
Firstly, we offer flexible pricing on a subscription basis. Our model is designed to grow as your revenue does, without locking you into a long-term licensing agreement.
What’s more, you can charge however you like: per port, by bandwidth, by site, or bundle it into your monthly managed service fees.
It’s completely up to you. This means that you create your own margins. You can offer the cheapest SD-WAN in the industry or sell it at a premium price. What you charge depends entirely on your brand and your objectives.
While we won’t tell you what to charge, we are here to advise you, if required. Just give us a call or send us an email and we’d be happy to give our two cents.
Sound too good to be true? It’s not. Learn more about Turnium.